|Posted on May 29, 2014 at 11:45 AM|
The key to selling your home is exposure. Exposure causes traffic, traffic causes offers, offers cause bidding wars. If you have 1 or 2 showings per week, and low or no offers, your confidence will be slowly squeezed from your body. Whereas if you had 10-15 showings per week, and multiple offers, you suddenly feel in the driver's seat, and in complete control. Price is not everything. Exposure is the key. Though listing for the right price is the driving factor, you only need one buyer. Correct? Herding potential buyers through your home will increase your odds across the board. Listing your home and waiting for the phone to ring is one way. I prefer to work.
I have a track record of taking over stale listings, and selling them quickly for full or close to full price. I recently took over a listing that had been on the market for 6 months, with the highest offer being $420,000. I was mocked by an agent who sharply told me I would never sell it for more than $420,000. I sold it for $485,000, cash, no inspection contingency with a $20,000 non-refundable deposit. The great thing is, this is public record so it can be verified. Don't take my word for it.
Selling a home is all about exposure. That is what I specialize in. Over 85% of buyers locate their home online now. That is where I come in. I list homes aggressively by blasting it to dozens and dozens of real estate based websites. I tweet it, Instagram it, Facebook it, and Pinterest it. I list it overseas, translated in 11 languages including listing it with a Chinese website for billionaire investors. I hold open houses, and blast out invitations to 1000's of agents with clients looking. I create virtual tours, videos, professional presentations, and websites just for your home. Your home is listed locally, nationally, and internationally. I feature your home on the top 5 search sites, such as Trulia.com. I advertise in local print, such as The Real Estate Book. Even my signs get more exposure, as they stand tall and beautiful, featuring an 800# "Call Capture" system with 24 recorded message about your home, and a dedicated Text line to cover all social preferences. The sign offers a secure "info box" that holds fliers with your home's info and pictures so potential buyers cruising their favorite neighborhoods "home browsing" can learn about your home 7 days a week.
I sold a home last Monday that again, had been on the market for 6 long painful months for the seller. The listing expired, I took over, went crazy marketing the home, and secured a cash buyer within 3 weeks.....for the exact....I'm sorry, for $500 higher than the seller had hoped for from the beginning. Again, call or email me and I can provide actual addresses and data. Real, true results, all public record.
Exposure. Some agents have it, some don't. Effort is the difference. I approach selling a home with a torch in one hand, and a sword in the other.
I'm not a "wait for the phone to ring in between rounds of golf" type of agent. I specialize in kicking butt. I didn't dip my toe in the water when I was a kid, I did cannonballs.
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Currently recruiting new prospective first time home buyers, 2nd home buyers, and investors. Here is your mission: